The Basics

A few basic rules to follow:
  • .tiff .jpg & .eps digital photos are preferred
  • Photoshop or Illustrator vector files are preferred for logos
  • Please title each image file with last name followed by first name or by subject.
  • Images must be a minimum of 300 dpi
  • Please do not crop photos. We will crop as necessary

Preferred File Formats

Recommended Formats: TIF or EPS

  • TIF or EPS files are examples of lossless file formats. They are designed to print clear and crisp at a resolution of 300dpi at their final size in the layout. These formats do not lose color quality, contrast or file size.
  • JPEG/JPG or GIF files are examples of lossy file formats. They were originally designed for easy file transmission and internet use, not for printing.  Although not preferred, JPEG/JPG files are accepted and will reproduce fairly well when saved at high resolution quality.

Note: When a lossy file format is saved over and over again, the jagged edges are exaggerated. The process creates extra pixel garbage that you do not want printed. Therefore, if you start with a JPEG file that then needs edits, save it as an EPS or TIF file. This way, additional information will not get lost and the quality of the original JPEG image will be maintained.

Photo No No’s:

  • No matte finish photos
  • Do not Cut or Crop photos
  • Do not staple or paper clip photos
  • Do not write directly on the photos
  • Do not try to email an entire set of photographs
  • Avoid images from the internet

Photo Tips

Follow some of these basic tips for optimum photos:
  • Take photos in a consistent format. Either all vertical or all horizontal.
  • When submitting large numbers of digital photos, please zip files then upload to our dropbox. Or you can burn to a CD.
  • Be sure to include the photographers name to receive a photo credit.
  • Try to photograph headshots against a contrasting, non-textured wall or background if possible
  • Please stage action shots when possible to get “the right shot” (try to avoid the “sideline zoom”)
  • Please watch the sun and shadow areas especially under helmets, hats, ect. (Keep lighting in mind when taking photos)
  • Focus is extremely important when taking your photo. Maintain a steady hand and proper focal point. If the photos are “fuzzy” the card will also be “fuzzy”.